CHA LONG 茶狼

Art Direction, Brand Identity, Packaging 
Creative Direction by Luke Lo | Product Photography by Calvin Wong Photography

CHA LONG 茶狼 is Hong Kong's new destination for specialty tea, or 'cha'.
The brand identity is a culmination of graphic lines with bursts of vivid color.  

Developed the logo and branding within a small team, led the art direction for the brand's product photography, designed all supporting graphics used in store and marketing, and created content for CHA LONG 茶狼's Instagram.